Mumbai- Ford India has introduced the latest model of its premium Sports Utility
Vehicle (SUV) brand, the Ford Endeavour, in India to take on Toyota
Fortuner, the market leader in the segment.
The second generation Ford Endeavour comes packed with technology, performance and aggressive pricing.
The price of all-new Ford Endeavour starts from Rs. 24.75 lakh
(including octroi) ex-showroom Mumbai while the high-end variant is
priced at Rs. 29.46 lakh (including octroi), ex-showroom Mumbai.
When Endeavour was first introduced in India in 2003, it had a market share of 50 per cent.
In 2015, the premium SUV market had grown to 18000 units from 500 units
in 2003 and is projected to grow to 100,000 units by 2024.
Unveiling the SUV in Mumbai on Wednesday, Nigel Harris, president and
managing director, Ford India said, “Be it everyday commute or most
extreme off-road terrain, the All-New Ford Endeavour will be surely be
the new benchmark in the Indian SUV segment thanks to its rugged
off-road capability, exceptional ride quality and dynamic handling.
Endeavour is tough but not rough.”
“It truly surpasses what consumers have come to expect from premium SUV
and reinforces our commitment to meet and exceed customer’s
expectations,” he added.
The SUV is assembled in Chennai and has been introduced three months
after its global unveiling, indicating the importance Ford accords to
the Indian market.
Equipped with an advanced coil spring suspension the vehicle provides
superior ride comfort and agile handling. Its first-in-segment advanced
Terrain Management System helps drivers to navigate challenging terrains
with ease and it has a semi-auto parallel park assist and electronic
stability control which helps in smooth parking.
The vehicle is available is six colours and booking has opened all over India, company officials said.
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